Case study · Branding & Web

Villa Paris: a brand and website built from scratch

Premium accommodation in Piestany had a great product but no brand. We solved it with identity, website, hospitality copywriting and local SEO as one system.

In cooperation with Flamia Studio Web design and development: Flamia Studio SEO, copywriting and local SEO: Nokto Studio
Problem

Great location. Zero presentation.

Villa Paris offers real value: a peaceful setting in Piestany, proximity to the spa center and ADELI Medical Center, comfortable rooms, and a family atmosphere. But the visual identity and digital presence communicated none of it.

Visitors arrived on the website and could not quickly understand what made the property worth booking. The brand looked generic, and the copy did not answer the questions people ask before booking. Reservations were lost before a conversation even started.

Solution: one system, four areas

Brand identity redesign

A new visual system: logo, color palette, typography. Built to feel warm, premium, and instantly recognizable.

Website rebuild

A reworked structure focused on clarity and booking conversion from the first scroll. Fast loading, a simple path to reservation, with mobile experience as a priority.

Hospitality copywriting

Guest-oriented texts that answer real pre-booking questions: location, comfort, and what to expect on arrival.

Local SEO

Google Business Profile set up properly, local keywords for Piestany and spa stays, so guests searching for exactly this kind of accommodation find Villa Paris.

Project scope
  • ✓Brand redesign: logo, colors, and typography.
  • ✓New website: structure, design, speed.
  • ✓Guest-oriented hospitality copywriting.
  • ✓Local SEO: Google Business Profile, local queries.
  • ✓Measurement: bookings and their sources.
Free website audit

Want a brand and website that sell?

Free audit and 30 minutes of time. I reply personally within 24 hours.

Free website audit
Results

Real numbers, not stock images

Actual screenshots from Google Search Console and Google AI Mode of our projects and clients.

App (client)

last 28 days
App (client)
121clicks (+49%)
4 390impressions (+43%)
+142 %top page growth

First month of cooperation: technical SEO and content. Google started delivering customers immediately.

Zdroj: Google Search Console

Client (company site)

last 3 months
SEO from zero
250clicks in 3 months (+355%)
8 950impressions (+246%)
5x growth in clicks

Clicks in 3 months since the start of cooperation. Growth every month, no one-off spike.

Zdroj: Google Search Console

E-shop (own project)

Google AI Mode, June to September 2026
E-shop (own project)
893AI Mode impressions in 3 months
+80 %August vs June (182 → 329)
174homepage citations

Google AI Mode cites the shop daily after deploying my content. Monthly growth: June 182, July 293, August 329. Most cited: homepage and blog articles (167 and 119 citations).

Zdroj: Google Search Console

Growth after our content

28 days + last week
Content on 6 pages
11 000monthly impressions (+14%)
+43 %clicks last week
6pages that did it

Added content pages based on real customer queries. Just 6 pages moved the whole site.

Zdroj: Google Search Console

Client: Google Business Profile

profile views
Local SEO
359people saw the profile
54 %via Google Maps
46 %via Google Search

Customers look for local services on Maps and Search. The profile must work in both.

Zdroj: Google Search Console

All results
Google review

What clients say

★★★★★

„Šimon mi robil obsah na webovú stránku, články, produktový feed na e-shop a SEO optimalizáciu. Oceňujem jeho proaktívny prístup, ochotu vysvetliť a edukovať staršieho človeka, ktorý nemá taký prehľad v technológiách, a výbornú spoluprácu, okamžité reakcie a férové ceny. Veľmi som spokojný s poskytnutými službami."

Verified Google review, 2026

More reviews on my Google profile.