An SEO audit is a systematic review that answers three questions: why your site is not winning in Google, what exactly to fix, and in what order. Entry audit free within 3 days, technical from 180 EUR, complex 240 to 480 EUR.
What an SEO audit is
An SEO audit is a systematic review of a website that answers three questions: why the site is not winning in Google, what exactly to fix, and in what order. It covers technical aspects (indexing, speed, duplicates, structure), content (titles, keywords, gaps against competitors) and authority (backlinks, E-E-A-T signals). The output is not a PDF for a drawer, it is a prioritized plan with hour estimates.
Entry, technical and complex audit: the difference
| Type | What it covers | Price | When you want it |
|---|---|---|---|
| Entry audit | 10 biggest problems and opportunities on one page | free | first contact, quick orientation |
| Technical audit | indexing, speed, duplicates, URL structure | from 180 EUR | before a migration or during a drop |
| Complex SEO audit | technical + content + keywords + competitors + plan | 240 to 480 EUR | before an annual plan and budget |
How it runs: 5 steps
- Data collection: Search Console, GA4, sitemap and access.
- Site crawl: indexing, errors, duplicates, speed (Screaming Frog and PageSpeed Insights).
- Demand analysis: what people search, where you are visible and where you are not.
- Priorities: impact on orders and enquiries versus effort.
- Plan: what, when and for how many hours, with measurable goals.
What the audit covers
Technical (12 points)
Indexing, sitemap, robots.txt, canonicals, duplicates, speed (LCP, INP, CLS), HTTPS, structured data, hreflang, internal linking, 404s and redirects, mobile version.
Content and keywords (10 points)
Titles and descriptions, H1 and hierarchy, thin content, cannibalization, keywords with volumes, SERP analysis, content gaps against competitors, alt texts, E-E-A-T signals, content for AI answers.
Authority (5 points)
Backlink profile, toxic links, competitor link gap, citations and mentions, local profiles.
How to read the results
A good audit has priorities: P1 (do now, biggest impact), P2 (within a month) and P3 (ongoing). Every item shows impact and an hour estimate. If you receive 60 pages without an order, you did not get an audit, you got a wish list. Ask for two numbers: how many hours it takes and what it will bring.
What an SEO audit costs
The entry audit is free and arrives within 3 working days: the 10 biggest problems and opportunities on one page. A detailed audit is 180 EUR (technical) up to 480 EUR (complex), billed at 12 EUR per hour. With ongoing cooperation, the detailed audit is part of the first month, so you do not pay twice.
A real example
A website with about 300 pages: the audit found 6 specific content pages that were missing. After publishing them, impressions grew by 11,000 per month (+14 percent) and clicks by 43 percent within a week. The audit did not hunt for 50 things, it found 6 that move the whole site. That is what an audit result should look like.
When you do not need an audit
If your site is brand new with five pages, an audit is pointless; set up the basics instead: titles, structure, Search Console and your Google profile. If the site is healthy and growing, a quarterly check is enough. An audit makes sense during a drop, before a migration, during stagnation, and before a large budget.
